Results-Driven
Google Ads
Lead Generation

For professional service providers & Local Businesses

Do Any of These Sound Familiar?

You spent time and money to learn marketing but not sure if you’re doing it right
You know your results could be better because your competitors are dominating you
You’re guessing within the Google platform and press whatever buttons they tell you (WARNING: This is likely wasting over 30% of your budget)
You know you need to invest in marketing but afraid of choosing the wrong marketing partner
Gimmicky agencies or freelancers made false promises to you that they couldn’t keep

That last one probably hit hard. If you’re nodding, read on.

There's a Better Solution!

Imagine trying to get to a destination across the country without a map or a plan. You’re driving with no clear direction, guessing, and hoping you end up at your destination based on feelings and luck. 😤

You’ll end up wasting a lot of time, energy, and fuel only to get lost and frustrated along the way, right?

That’s exactly what’s happening when you don’t have a strategy with marketing.

Without a strategic guide or a plan, you’ll end up lost, confused, and distraught. Too many frustrated business owners and marketing leaders have had their budgets wasted due to guesswork and lack of strategy.

If you want to get to your destination of generating consistent leads, you need a guide with a plan to get you there.

Meet Your Guide

Hey There,

I’m Michelle Kop – a Google Ads lead generation expert, marketing enthusiast, and Toastmaster on a mission to help professional service businesses like yours THRIVE.

Throughout the last decade of my career, I’ve seen way too many business leaders fall in the wrong hands with the wrong marketing partner(s). It’s disheartening and frustrating to hear horror stories about gimmicky agencies and freelancers not being able to deliver what they promised.

But it doesn’t have to end with them.

At Level 28 Media, I take the guesswork out of generating leads by using advanced marketing strategies with a customized plan. That way, you can feel CONFIDENT that your advertising budget is being spent effectively to generate leads for your business.

I spent the majority of my career working at ad agencies on Fortune Global 500 Brands and decided to leave at the start of the pandemic to follow my dreams of helping small business owners with their lead generation marketing.

Here’s my philosophy: I don’t just care about results. I care about you.

A little more about me…

Drum Search Award Winner: Best B2B Campaign 2020 (equivalent to the Oscars Award of the paid search industry…)
More than $1M of Marketing Budget Saved (and counting…)
Google and Microsoft Ads Certified (that’s cool but check out real life results here…)
“Top Rated Plus” Status on Largest Freelancing Platform in the World (how I got started on this entrepreneurial journey…)
50+ Happy Clients & Positive Testimonials (check out my LinkedIn…)
Featured Supporter of Women in PPC

Consider what life would look like with 5 or 6 figure opportunities reaching out to you directly to do business . Wouldn’t it be nice to just let go of the day-to-day and step outside of the marketing weeds?

The bottom line is… I have a proven formula that can be applied to your business to get you leads.

Meet Your Guide

Hey There,

I’m Michelle Kop – a lead generation expert, marketing enthusiast, Toastmaster and amateur artist on a mission to help professional service businesses like yours thrive.

Throughout the last decade of my career, I’ve seen way too many business leaders fall in the wrong hands with the wrong marketing partner(s). It’s disheartening and frustrating to hear about these horror stories about gimmicky agencies and freelancers not being able to deliver what they promised.

But it doesn’t have to end with them. All hope isn’t lost!

Here’s my philosophy: I don’t just care about results. I care about you.

A little more about me…

● Drum Search Award Winner: Best B2B Campaign 2020 (equivalent to the Oscars of the paid search industry…)
● More than $1M of Marketing Budget Saved (and counting…)
● Google and Microsoft Ads Certified (that’s cool but check out real life results here…)
● “Top Rated Plus” Status on Largest Freelancing Platform in the World (how I got started on this entrepreneurial journey…)
● 50+ Happy Clients & Positive Testimonials (check out my LinkedIn…)
● Featured Supporter of Women in PPC

Consider what life would look like with 5-figure opportunities or more reaching out to you directly to do business. Wouldn’t it be nice to just let go of the day-to-day and step outside of the marketing weeds?

The bottom line is… I have a proven formula that be applied to your business to get you leads.

Why Level 28 Media?

100% Full Transparency

You will always retain full ownership and access to your accounts.

Your Dedicated, Strategic Guide

Your campaigns will be managed by icertified experts with a proven track record (not outsourced teams or bots!)

You Own Everything

You own all applicable intellectual property

Pride In Accountability

Be fully confident that your best interest is ALWAYS in mind and no promises are broken

Honest & Reliable Reporting

Transparent reporting with no vanity metrics or fancy dashboards with buttered-up data

No Long-Term Contracts

You deserve the freedom to do what's right for you

All Advertising Solutions Include

Competitor & Market Analysis

Account Structure/Restructure

Ad Copywriting

Device Segmentation

A/B Split Testing Schedule

Campaign Creation

Transparent Monthly Reporting

Ongoing Campaign Optimization

Custom Landing Pages

Dedicated Support

Conversion Tracking

PPC Keyword Research

Performance Management

CRM Integration

Consistent Bid Management

Performance Calls

Geographic Targeting

Advanced Call Tracking/Recordings

You're Only 3 Steps Away From Generating Leads...

FAQS

Frequently Asked Questions About Our Services

What types of clients do you serve?

Some examples of clients we serve:

Senior Care – Home Care Agencies, Board & Care, Assisted Living
Doctors
Attorneys
Software as a Solution (SaaS)
Accounting, Bookkeeping, and HR Firms
Telecommunications
IT
Education (Universities)
Multi-Location Franchises

What is your pricing model?

Due to the nature of the services we offer, all pricing is customized based on your specific needs. An evaluation is completed post discovery call to determine whether your business model is a good fit for our services and should it be, you will receive a proposal with pricing options. We charge a small set up fee and monthly retainer rather than a percentage of media spend like most agencies who are out there to get you to spend more.

Do you generate paid customers?

Our goal is to generate qualified leads (people who are interested in your product or services) which could potentially turn into paid customers. Successful lead generation requires a joint accountabilities model. Once we generate the lead and push it to the next step of the marketing funnel, it will need to be nurtured and eventually closed by your sales team. It is not our responsibility to follow up with leads and close them, therefore, we cannot be fully accountable for the ENTIRE journey. Feedback about leads from your sales team will be critical for a successful program.

Do you guarantee results?

While we wish we had a crystal ball to predict results and guarantee them, we don’t. This is why we only work with clients we feel strongly about generating results for.

We won’t waste your time or money if we feel like your business is not something we can do outstanding work for. While we cannot guarantee results, we DO guarantee the quality of our work and services.

How soon can I expect to see results?

You should expect to see traction within 90 days of the program’s launch.

What sets you apart from other marketing agencies and other “gurus?”

In the most simplest answer, we are strategic and performance driven. Our philosophy when it comes to pay-per-click advertising is a methodical approach, not a “set it and forget it” cruise control approach. We work with clients to build a lasting partnership and act as an extension to their team to generate quality leads.

We don’t work with every opportunity that comes our way.

What type of commitment do you require?

Our standard contracts are month to month. If you need to break free due to unprecedented circumstances, there will be no penalties. We also offer 3-month contracts at a discounted rate. If you’re all in and have the budget to follow through with a 3-month program (which is the time needed to see results, let’s get started!)

You offer add-ons like landing pages and call tracking. Are there extra fees for those?

There are no additional fees or “markups” to the services we offer. You pay a fee to the platform (Google, Bing, Facebook, LinkedIn, and YouTube) and a fee for us to manage. It’s a very simple, straightforward pricing model with no hidden fees.

I don't need long term marketing help and can do it on my own. Can you help with the foundational set-up?

Sure, but I should warn you what may look easy to do on the surface level takes years of experience and “trial and error” to generate consistent results. Why not just work with a partner long term who’s already gone through the massive learning curve with proven results to get you to where you want to be?