Menu
Won Industry Leading 2020 Award for Best B2B Campaign
During Time at Neo Media World
Sage’s US presence has been dwarfed by giants like Oracle, SAP, and Intuit
These giants, aided by deep pockets, invest heavily in branding campaigns to boost already high brand recognition and are able to operate at a short-term loss and inflate cost per clicks in a crowded market.
Performed a location and device analysis that
resulted in an account structure
An advanced and selectively targeted
account structure based around geographies and
devices was used to maximize Sage’s budget
17% improvement in qualified lead volume within 2 months of restructure despite spending less
24% increase in leads generated from desktop due to high focus on that device
Cost per lead reduced significantly over time and resulted in cost savings to be reinvested
OC Carpet Cleaning is a leading carpet cleaning franchise that struggled in a very competitive industry to acquire customers in the Southern California market. For years, the majority of media dollars were invested in traditional advertising – TV, radio, and print but there was difficulty justifying the high costs with low return.
Re-evaluation of account structure was necessary to build a strong foundational strategy for capturing more home services leads at a lower cost per lead. Developed a performance-first strategy leveraging Google and Bing Ads with ROAS at the top of mind.
Leverage Google Ads to garner affordable and quality leads for their business
After using Google Ads for 5 years with minimal results, Dolphin Swim School needed professional assistance to develop a strategy and execute campaigns to capture leads during the Spring and Summer seasons
Account-wide restructure inclusive of new keywords, ad copy refresh in expanded text ad formats, and ad extensions
Custom landing page design to convert traffic
Added strategies around radius targeting and NonBranded keyword targeting to capture high quality traffic
Use a Data-Driven Approach to drive down cost-per-lead (CPL)
High-Tech Inc. is a publicly traded company with a global footprint. It specializes in Internet of Things and Out of Band Management Solutions for enterprise-level businesses. In the past, they were focused on low-ticket e-commerce sales but wanted to shift to capture big ticket customers through lead generation with PPC.
The priority of this campaign was to capture both Branded and Non-Branded leads through phone calls and form submissions while growing the lead volume each month. Specific strategies were employed to keep costs in line with their limited budget.
Over a course of 8 months, the paid advertising lead generation campaign incrementally increased 516% while the budget flat stayed flat month over month. With time and data, the results were impressive – capturing Fortune 500 leads at an efficient cost per lead of $150 – reducing it 59% since the start of the campaign.
With the growth of distance learning, this university was an early adopter to online advertising but encountered rising costs in the marketplace due to competition
This university needed a strategy to increase student enrollments while decreasing cost per enrollment.
Thorough audit was done on the previous account structure to identify deficiencies and a new structure was applied to maximize lead volume with budget allocations split based on degrees with the most search demand.
Within one month of PPC account management:
The Foreclosure Assistance Program serves to protect homeowners in desperate need to get out of foreclosure.
This organization needed help to generate leads consisting of people looking to have foreclosure mitigation, loan modifications, lowering loan payments, bankruptcy, and debt negotiations.
Keyword research was done to identify top keywords and pain points behind a user looking for a foreclosure assistance program. Thorough account build with emotional ad copy and a joint dedicated landing page was completed to tell a story and help ease user’s stress when looking for this type of assistance
Within three months of PPC account management:
LA Home Care Agency struggled with generating leads via Google Ads for years.
During the pandemic, they were forced to put more emphasis on PPC advertising due to the lack of in-person marketing opportunities.
An account-wide audit was done and opportunities were found to improve performance through a complete restructure. Focus was put on high-intent keywords specific to the Los Angeles area as well as service offerings.
Within three months of PPC account management:
