Are you wondering how to optimize your Google Ads campaigns? Many advertisers make the mistake of taking a “set it and forget it” approach when it comes to their ads. Just like with any other digital channel, Google Ads campaigns need to be adjusted over time. In this article, we will go over exactly what …
PPC is a great way to get your business in front of the people who need you most. Unlike organic search marketing (SEO), PPC gives you greater control in when and where your ad appears in search engines. It also is quicker to get to the front of the page versus the slow and steady …
When people think of what makes a Google Ads campaign successful, most think about ad copy, keyword selection, and landing page development. However, your Google Ads bidding strategy is just as important. How much you bid and the bid strategy you select will have a large influence on when your ads will be shown and …
Google Ads Bidding Strategies: Everything You Need to Know Read More »
Wondering how much you should budget for your Google Ads campaigns? Your Google Ads budget can dictate your success. Spend too little and your ads may never generate any clicks or impressions. However, on the flip side, many advertisers are concerned with overspending on campaigns. In this article, we’ll go over the ins and outs …
Google Ads Budget: How Much Should Your Business Spend? Read More »
Are your Google Ads seeing little to no conversions? While it’s tempting to give up on your campaign completely, don’t do that quite yet. Many advertisers face common hurdles and issues when it comes to generating more conversions. In this article, we’ll take a look at the most common reasons why a Google Ads campaign …
Top Reasons Why Your Google Ads Are Not Converting Read More »
Many orthodontist practices are interested in launching a pay-per-click (PPC) campaign to attract new patients, but it can often be intimidating to get started. Setting up your orthodontist PPC campaign for success requires a strategic approach. In this article, we will share five PPC strategies that will put your practice in front of the right …
Orthodontist PPC Lead Generation: What You Need to Know Read More »
Selecting the right keywords is crucial for the success of your Pay-Per-Click (PPC) campaigns. You can reach your desired audience and generate valuable leads by targeting the appropriate keywords. However, it can be an intimidating part of the PPC campaign setup process. In this article, we will discuss the importance of keyword selection and share …
Great, you’ve launched your campaign – so what’s next? If you don’t have a list of maintenance activities then your PPC campaign will fall by the wayside. Many advertisers make the mistake of setting up their campaign and forgetting about it. Maintenance is just as a big part of your success as the setup when …
PPC Maintenance Tasks: 6 Ways to Improve Overall Performance Read More »
Are your ads appearing for irrelevant search terms? If so, you might not be using the right keyword match types. By using the right keyword match types, you can increase the likelihood of your ads reaching the right customers who are actively seeking your services. Keyword match types can be confusing to new advertisers. And …
The 2023 Guide to Google Ads Keyword Match Types Read More »
While many businesses focus on keywords they want to target within their Google Ads campaigns, it’s equally important to think about what keywords you don’t want your ads to appear for. These are called negative keywords. Having a running list of negative keywords is key to helping you save money, increase your click-through rates, and …
