In the ever-evolving landscape of digital advertising, the question of where to invest your marketing budget is a pivotal one. The debate about using Google Ads vs Facebook ads is incredibly common among small business owners. In this article, we will dissect the strengths and weaknesses of Google Ads and Facebook Ads and which is …
Google Ads vs Facebook Ads: What Should You Use? Read More »
With the ability to target specific keyword intent and measure return on investment, pay-per-click marketing is incredibly appealing for any business. However, PPC strategies for small businesses are a whole different ball game compared to those nationwide, enterprise-level tactics. In this article, we will go over specific (and practical!) strategies for local small business owners. …
If you’re scratching your head wondering what this “conversion rate” metric is all about, no worries, we’ve got you covered! It’s a crucial metric that can make all the difference in the success of your Google Ads campaigns. In this article, we will uncover five tactics that can help increase your conversion rates and get …
It’s no secret that working on factors that improve your Google Ads Quality Score can unlock benefits, from better ad visibility to cost savings and improved ad performance. But how do you go about improving this elusive metric? In this blog post, we’ll uncover proven strategies and insider tips that can help improve your Quality …
Are you wondering how to optimize your Google Ads campaigns? Many advertisers make the mistake of taking a “set it and forget it” approach when it comes to their ads. Just like with any other digital channel, Google Ads campaigns need to be adjusted over time. In this article, we will go over exactly what …
PPC is a great way to get your business in front of the people who need you most. Unlike organic search marketing (SEO), PPC gives you greater control in when and where your ad appears in search engines. It also is quicker to get to the front of the page versus the slow and steady …
When people think of what makes a Google Ads campaign successful, most think about ad copy, keyword selection, and landing page development. However, your Google Ads bidding strategy is just as important. How much you bid and the bid strategy you select will have a large influence on when your ads will be shown and …
Google Ads Bidding Strategies: Everything You Need to Know Read More »
Wondering how much you should budget for your Google Ads campaigns? Your Google Ads budget can dictate your success. Spend too little and your ads may never generate any clicks or impressions. However, on the flip side, many advertisers are concerned with overspending on campaigns. In this article, we’ll go over the ins and outs …
Google Ads Budget: How Much Should Your Business Spend? Read More »
Are your Google Ads seeing little to no conversions? While it’s tempting to give up on your campaign completely, don’t do that quite yet. Many advertisers face common hurdles and issues when it comes to generating more conversions. In this article, we’ll take a look at the most common reasons why a Google Ads campaign …
Top Reasons Why Your Google Ads Are Not Converting Read More »
Many orthodontist practices are interested in launching a pay-per-click (PPC) campaign to attract new patients, but it can often be intimidating to get started. Setting up your orthodontist PPC campaign for success requires a strategic approach. In this article, we will share five PPC strategies that will put your practice in front of the right …
Orthodontist PPC Lead Generation: What You Need to Know Read More »
