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11 Essential ChatGPT Prompts for Google Ads Research & Planning

ChatGPT has taken the world by storm, and digital marketers are looking for new ChatGPT prompts to get the most out of this AI platform. Use it to be your personal assistant to help do everyday mundane tasks you would be typically overwhelmed with.

What is ChatGPT?

ChatGPT is a large language model trained with a large dataset of information. Its goal is to provide real-time, human-like responses that are coherent and contextually appropriate to any questions and prompts.

OpenAI developed it, and the latest version, ChatGPT-3, has been trained on a dataset that spans several decades up until 2021. You are more likely to get a high-quality response if you are highly specific with your ChatGPT request.

ChatGPT Prompts for Research and Planning

While many are using ChatGPT for copywriting purposes, it can do so much more than that. Did you know it can quickly research and plan more effective Google Ads campaigns?

Well, that’s if you know what prompts to use! Note that the answers you get from ChatGPT will only be as good as the context and questions you prompt it with. Vague questions lead to vague answers, so be sure to be as specific as possible!

Here are 11 powerful ChatGPT prompts that will help you be more efficient when it comes to the research and planning phase of your PPC campaign:

1. Keyword Research

What are 20 keywords that someone would search if they were looking for [pain point or industry]?

A screenshot of a ChatGPT prompt and response that revolves around the topic of keyword research. The prompt asks: What are 20 keywords that someone would search if they were looking for [pain point or industry]?

ChatGPT can help with keyword research! Feed it a quick prompt for some keyword suggestions from the point of view of your ideal customer persona, and it will do some brainstorming for you.

2. Competitor Research

Create a list of 10 competitors to [company name].

A screenshot of a ChatGPT prompt and response that revolves around the topic of competitor research. The prompt asks: Create a list of 10 competitors to [company name].

Here’s a handy “go-to” prompt that can help identify competitors in your local area that you may not have heard of. This prompt can be a “hit or miss” depending on the geographic location.

Remember, ChatGPT-3 has been trained on a dataset of web pages released up until 2021. It may not be accurate if new competitors have popped up in the last few months.

3. Negative Keyword Research

Come up with a complete list of negative keywords for a company in [x] industry

A screenshot of a ChatGPT prompt and response that revolves around the topic of negative keyword research. The prompt asks: Provide me a list of keywords for [business type]

Negative keywords are crucial to running a successful PPC campaign to block irrelevant traffic from seeing your ads. Additionally, negative keywords help to reduce wasted budget. Use ChatGPT to provide a negative keyword list and prompt it with your business type along with who you’re trying to target and avoid.

4. ChatGPT Prompt for Ideal Customer Persona Research

Who would be an ideal customer for [company] in [industry]? Please be specific about their demographics with age, pain points, and income.

A screenshot of a ChatGPT prompt and response that revolves around the topic of creating an ideal customer persona. It lists demographic information and pain points.

To better understand your ideal customer persona, you can ask ChatGPT to describe the demographics and interests. This will help with audience targeting within your PPC campaign.

5. Objection Research

Why would someone choose not to do business with [company name/type]?

A screenshot of a ChatGPT prompt and response that revolves around objections someone might have for not choosing a business or completing a purchase. This response involves objections such as cost, location, availability, environmental concerns, and more.

This is a unique prompt that many have yet heard of! It shows us potential objections one may have about using a specific service or product. These can be used to create highly relevant ad copy and landing page content, so you can better address the concerns of that unsure prospect.

6. More Keyword Research

Here are some of my top-performing keywords for [company]. Help me find another 20 more that are similar to this.

A screenshot of a ChatGPT prompt and response that analyzes your current top-performing keywords and recommends 20 additional keywords that you can add to your Google Ads PPC campaign.

This prompt is for keyword research, but it asks ChatGPT to consider the current top-performing keywords in an existing campaign. It is excellent for keyword expansion opportunities.

7. Audience Research

If I were going to run ads for [company] in Google Ads, what types of audiences should I target? Include affinity and in-market audiences in your response.

A screenshot of a ChatGPT prompt and response that shares more information about what kind of targeting and audiences you should use in a Google Ads PPC campaign.

If you’re stuck on audience ideas for your campaign, look no further than this prompt for ChatGPT! It’s a great starting point to develop some audience segments to target from the start. You will never have roadblocks when it comes to research and planning.

8. Campaign Research

Provide me an example of a Google Ads campaign that could be used for an orthodontist in [city]. Include the campaign name, target location, languages, networks, devices, ad group name, keywords, ad copy, landing pages, budget, ad schedule, and any other notes you think are necessary to be successful.

This is a screenshot of a ChatGPT prompt and reponse that builds out an entire Google Ads campaign. The response shares information about targeting, ad copy content, budget, and target keywords

This prompt is perfect for beginners, but it’s also one of my favorites to get a quick “jump start” on mapping campaigns from a high level. It’s an excellent starting point to guide you on what your settings, ads, ad groups, budgets, and landing page should look like before you start your campaign build.

9. Keyword Research + Search Volume

Give me Google Ads keywords for a locksmith business in Los Angeles and format them in a table with monthly search volumes.

This is a screenshot of a ChatGPT prompt and response. The prompt asks for a list of 10 keywords for a swim school and a table with estimated monthly search volumes. The response provides that information plus a note on to double check the information with Google Keyword Planner.

You already know that ChatGPT can do keyword research, but did you know that it can also give search volumes? Please note that these numbers may not be up-to-date, so you should double-check in the Google Keyword Planner. This prompt is a quick and easy way to directionally see what keywords are getting the most monthly search volume.

10. Keyword Research + Intent Categorization ChatGPT Prompt

Can you add an additional column to that table and filter by the keyword search intent by marking them as top, middle, and bottom of the funnel keywords?

This is a screenshot of a ChatGPT prompt and response. The prompt asks for ChatGPT to identify which keywords are bottom, middle, and top of the funnel.

Another cool way to use ChatGPT is to prompt it with a follow-up question based on its provided answers. In this case, I asked ChatGPT to add another column to the table and rank each keyword based on intent. This is fantastic for budget allocation and campaign segmentation.

For example, you can bid more on bottom-of-the-funnel keywords since that typically indicates a higher intent which means these searchers are ready to purchase.

11. Audience Research + Customer Persona Creation

Provide me with the 10 most affluent cities in [area] ranked by median household income.

This is a screenshot of a ChatGPT prompt and response. The prompt asks for ChatGPT to identify affluent cities. The response completes that requests and provides the information in a table.

Let’s say you want to target affluent individuals who live in certain cities in a state with a very specific offer. You can ask ChatGPT to help you identify those cities based on geography and rank median household incomes to get a better idea of where you can target for the best possible leads.

ChatGPT Prompts Help You Achieve More

The research and planning phase of a PPC campaign is one of the most time-consuming parts of the entire process.

You can reduce your time researching and planning by following these ChatGPT prompts. Although ChatGPT cannot fully replace a PPC expert’s experience and knowledge, it is still a great “virtual assistant” that can help you with tasks that would have taken hours!