Artificial Intelligence

ChatGPT is changing how the world views artificial intelligence and is providing businesses with a powerful tool to assist in various marketing activities. But the key to unlocking its full potential is knowing which prompts to use! With most marketers talking about how ChatGPT can be used for copywriting, many don’t realize that it can be a helpful assistant for analytics, insights, and reporting!  Here’s a  list of 8 ChatGPT prompts you can use to generate insights quickly and assist with analytical activities related to PPC: 1. Excel Formula Lookup Help with any Excel functions for anyone who is not savvy with Excel. Describe your issue and what you want Excel to do within ChatGPT. If you are unfamiliar with many Excel functions, you can use ChatGPT to help you identify the proper function and develop a formula. Just be very specific about your inputs and  what you’re describing to ChatGPT because if you explain your starting point incorrectly, ChatGPT may cause more confusion for you! 2. Account Analysis Help My conversion rate decreased by 10% in Google Ads. Where should I look to identify what caused this? This prompt is excellent for those who need help with cause and effect analysis. If you see a dip in performance, you need to identify the cause, and ChatGPT gives you some places to look to diagnose the issue so it can be course-corrected. 3. Basic Data Analysis Look at specific data points and provide an analysis with a quick bullet point summary of what happened. [then paste data into ChatGPT in a table format] Get a table ready in Google Sheets or Microsoft Excel with your data points and get ChatGPT to analyze the numbers. It’s pretty amazing how it can provide a quick bullet point summary of the trends within a matter of seconds! 4. Definitions of Certain Metrics. Act like a [certain type of expert] and explain [topic] like I’m 5 years old. Have you tried to understand the definition of certain terms within the Google Ads platform, but it’s just NOT making any sense? Ask ChatGPT to break down a technical term and explain it to you like you’re 5. You will likely understand it much better than you did before! 5. Performance Improvements How can you make improvements to campaigns based on certain restrictions? Let’s say you’re getting a notification that you’re limited by budget, but you don’t know what to do besides increase your budget. This is the perfect prompt for you! You can also feed ChatGPT your limitations, such as daily budget restrictions, to get some ideas on how to get results with your limited budget. 6. Data Visualization Create a graph in Excel with a data chart. This is powerful if you need to become savvier with Excel. However, you still want to be able to represent your data visually. You will get step-by-step instructions to help you with data visualization! 7. Basic Recommendations for Tools – CRO, Landing Pages, Analytics If you’re looking for a new PPC tool to make your life easier, ask ChatGPT to provide some recommendations. 8. Analysis: Scan My Search Query Reports Watch my video to see how you can use ChatGPT to scan your search query reports! Junior-level PPC marketers or interns typically do this task, but now you can save time and resources with this ChatGPT secret. ChatGPT is Your New Reporting Assistant Analyzing your PPC results can be one of the most challenging parts of running a full-fledged campaign. While ChatGPT cannot provide recommendations yet, it makes it easier for you to create reports and can help with the initial trend analysis. Want more ChatGPT prompts for PPC research and planning? Read more here.   Michelle KopMichelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses. www.level28media.com

The invention of ChatGPT has transformed the marketing landscape and everyone’s approach to content creation and copywriting. Many marketing creatives are focused on using ChatGPT to generate long-form content, but it is also super effective with PPC! However, it can be overwhelming to figure out what prompts to use and where to begin. Proper ChatGPT prompts will allow you to generate high-quality responses from ChatGPT that will transform your PPC campaigns for the better. 10 ChatGPT Prompts for PPC Ads and Landing Page Content 1. Headline Writing Write me 15 headlines in Google Ads responsive search ad format for [company] in [industry]. Yes, ChatGPT knows what Responsive Search Ads are, but it does not abide by character limits (yet)! Although that is a limitation, it still does an outstanding job of writing emotional headlines and promoting offers. Use this prompt to help you brainstorm headline ideas that evoke emotion and agitate your ideal customer’s pain points. 2. Description Writing Write me 15 descriptions in the Google Ads Responsive Search Ad format that go along with the headlines you just provided. Like the headline idea shared previously, you can use ChatGPT to write your Responsive Search Ad descriptions. Many people don’t realize that ChatGPT is excellent at taking follow-up instructions. You just need to be highly specific about what you want it to mention, and you’ll be presented with some great descriptions to use as a starting point. 3. Ad Extension (Assets) Writing Provide me with 10 Google Callout extensions for a [company] that offers [services] Ad Extensions (now called Ad Assets) allow advertisers to take up more real estate in the search results and increase ad prominence. Why not use ChatGPT to help your ads be more prominent with short, unique offers? Save time by getting some great ad asset ideas from ChatGPT! 4. A/B Testing Give me 2 ad variations in RSA format using headlines and descriptions for [company]. Why are these good variations to test? To know what messaging resonates with your audience, you should test at least two Responsive Search Ads in every ad group. Use ChatGPT to help you develop different ad variations with two points of focus. In the example above, the first variation was focused on urgency, and the second was focused on the discount. Would patients be more inclined to call with “urgency-based” messaging or “discount-based” messaging? The only way to know is to test! 5. Content Ideation Write me some compelling and emotional landing page copy to convince users from my PPC Google Ads campaign to call or submit a form for [company]. ChatGPT can help you sell! Well, kind of. It can help you be persuasive in your ad copy and content to convince users to take action on your landing page. 6. Translation Translate the headlines to [language]. Are you serving more than just the English-speaking market? If so, use ChatGPT to help you translate your ads. Just be careful and have a native speaker proofread just in case something gets lost in translation. Note: ChatGPT translation is only available in Spanish, French, German, Italian, Portuguese, Dutch, Russian, Arabic, Chinese, Japanese, and Korean at this time. 7. Formatting For Ads Format this sentence in title/sentence casing. Depending on how you want to write your ads, you can use ChatGPT to help you format them to either be title-cased or sentence-cased. Which version is better for performance? The only way to know is to test, but definitely make sure that your headlines are title-cased. 8. Calls-To-Action Ideas What are 5 different calls-to-action ideas that I can ask a user to take from my PPC ad for a local orthodontist? Are you tired of seeing the same generic calls-to-actions by all your competitors? ChatGPT can help you stand out from the crowd but using this prompt. If you want to take it a step further, provide ChatGPT with all your competitors’ calls-to-actions and ask for it to come up with something even better that will get a high response rate! 9. Generate New Offers Provide me 5 offer ideas that I can give to [customer type] This is a similar idea to the call-to-action prompt previously. This prompt allows you to generate new, compelling offer ideas to test. You never know what’s going to get your audience to become a lead, so it’s worth trying a few variations! 10. Landing Page Ideation Give me some ideas for a fully optimized landing page for an orthodontist in Seattle who is running Google Ads. The goal is to get as many form submissions and phone calls as possible. What sections would you include on the landing page, and what types of pictures would you include?  ChatGPT can tell you how to organize your landing page for the best potential results. This prompt is quite detailed but gets a precise response from ChatGPT that helps develop ways to organize your landing page. Remember, the more specific you are, the better answers you will get from ChatGPT. ChatGPT and the Future of Professional Marketers As of now, ChatGPT is not able to replace an experienced marketer that can reason and make thoughtful recommendations, but it is a great assistant! With these ChatGPT prompts for PPC ads, you can quickly generate creative ad copy and content ideas to help improve your campaign performance. However, it’s essential to remember that as PPC advertising continually evolves, so should your strategy. Important Note About Plagiarism and ChatGPT Prompts for PPC Ads All the prompts presented here are meant to give you ideas on content creative for your PPC campaign. It’s important to take any ChatGPT-produced content and make it your own to avoid any plagiarism and/or duplicate content issues.   Michelle KopMichelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like

ChatGPT has taken the world by storm, and digital marketers are looking for new ChatGPT prompts to get the most out of this AI platform. Use it to be your personal assistant to help do everyday mundane tasks you would be typically overwhelmed with. What is ChatGPT? ChatGPT is a large language model trained with a large dataset of information. Its goal is to provide real-time, human-like responses that are coherent and contextually appropriate to any questions and prompts. OpenAI developed it, and the latest version, ChatGPT-3, has been trained on a dataset that spans several decades up until 2021. You are more likely to get a high-quality response if you are highly specific with your ChatGPT request. ChatGPT Prompts for Research and Planning While many are using ChatGPT for copywriting purposes, it can do so much more than that. Did you know it can quickly research and plan more effective Google Ads campaigns? Well, that’s if you know what prompts to use! Note that the answers you get from ChatGPT will only be as good as the context and questions you prompt it with. Vague questions lead to vague answers, so be sure to be as specific as possible! Here are 11 powerful ChatGPT prompts that will help you be more efficient when it comes to the research and planning phase of your PPC campaign: 1. Keyword Research What are 20 keywords that someone would search if they were looking for [pain point or industry]? ChatGPT can help with keyword research! Feed it a quick prompt for some keyword suggestions from the point of view of your ideal customer persona, and it will do some brainstorming for you. 2. Competitor Research Create a list of 10 competitors to [company name]. Here’s a handy “go-to” prompt that can help identify competitors in your local area that you may not have heard of. This prompt can be a “hit or miss” depending on the geographic location. Remember, ChatGPT-3 has been trained on a dataset of web pages released up until 2021. It may not be accurate if new competitors have popped up in the last few months. 3. Negative Keyword Research Come up with a complete list of negative keywords for a company in [x] industry Negative keywords are crucial to running a successful PPC campaign to block irrelevant traffic from seeing your ads. Additionally, negative keywords help to reduce wasted budget. Use ChatGPT to provide a negative keyword list and prompt it with your business type along with who you’re trying to target and avoid. 4. ChatGPT Prompt for Ideal Customer Persona Research Who would be an ideal customer for [company] in [industry]? Please be specific about their demographics with age, pain points, and income. To better understand your ideal customer persona, you can ask ChatGPT to describe the demographics and interests. This will help with audience targeting within your PPC campaign. 5. Objection Research Why would someone choose not to do business with [company name/type]? This is a unique prompt that many have yet heard of! It shows us potential objections one may have about using a specific service or product. These can be used to create highly relevant ad copy and landing page content, so you can better address the concerns of that unsure prospect. 6. More Keyword Research Here are some of my top-performing keywords for [company]. Help me find another 20 more that are similar to this. This prompt is for keyword research, but it asks ChatGPT to consider the current top-performing keywords in an existing campaign. It is excellent for keyword expansion opportunities. 7. Audience Research If I were going to run ads for [company] in Google Ads, what types of audiences should I target? Include affinity and in-market audiences in your response. If you’re stuck on audience ideas for your campaign, look no further than this prompt for ChatGPT! It’s a great starting point to develop some audience segments to target from the start. You will never have roadblocks when it comes to research and planning. 8. Campaign Research Provide me an example of a Google Ads campaign that could be used for an orthodontist in [city]. Include the campaign name, target location, languages, networks, devices, ad group name, keywords, ad copy, landing pages, budget, ad schedule, and any other notes you think are necessary to be successful. This prompt is perfect for beginners, but it’s also one of my favorites to get a quick “jump start” on mapping campaigns from a high level. It’s an excellent starting point to guide you on what your settings, ads, ad groups, budgets, and landing page should look like before you start your campaign build. 9. Keyword Research + Search Volume Give me Google Ads keywords for a locksmith business in Los Angeles and format them in a table with monthly search volumes. You already know that ChatGPT can do keyword research, but did you know that it can also give search volumes? Please note that these numbers may not be up-to-date, so you should double-check in the Google Keyword Planner. This prompt is a quick and easy way to directionally see what keywords are getting the most monthly search volume. 10. Keyword Research + Intent Categorization ChatGPT Prompt Can you add an additional column to that table and filter by the keyword search intent by marking them as top, middle, and bottom of the funnel keywords? Another cool way to use ChatGPT is to prompt it with a follow-up question based on its provided answers. In this case, I asked ChatGPT to add another column to the table and rank each keyword based on intent. This is fantastic for budget allocation and campaign segmentation. For example, you can bid more on bottom-of-the-funnel keywords since that typically indicates a higher intent which means these searchers are ready to purchase. 11. Audience Research + Customer Persona Creation Provide me with the 10 most affluent cities in [area] ranked by median household income. Let’s say you want to