The invention of ChatGPT has transformed the marketing landscape and everyone’s approach to content creation and copywriting. Many marketing creatives are focused on using ChatGPT to generate long-form content, but it is also super effective with PPC!
However, it can be overwhelming to figure out what prompts to use and where to begin. Proper ChatGPT prompts will allow you to generate high-quality responses from ChatGPT that will transform your PPC campaigns for the better.
10 ChatGPT Prompts for PPC Ads and Landing Page Content
1. Headline Writing
Write me 15 headlines in Google Ads responsive search ad format for [company] in [industry].
Yes, ChatGPT knows what Responsive Search Ads are, but it does not abide by character limits (yet)! Although that is a limitation, it still does an outstanding job of writing emotional headlines and promoting offers. Use this prompt to help you brainstorm headline ideas that evoke emotion and agitate your ideal customer’s pain points.
2. Description Writing
Write me 15 descriptions in the Google Ads Responsive Search Ad format that go along with the headlines you just provided.
Like the headline idea shared previously, you can use ChatGPT to write your Responsive Search Ad descriptions. Many people don’t realize that ChatGPT is excellent at taking follow-up instructions. You just need to be highly specific about what you want it to mention, and you’ll be presented with some great descriptions to use as a starting point.
3. Ad Extension (Assets) Writing
Provide me with 10 Google Callout extensions for a [company] that offers [services]
Ad Extensions (now called Ad Assets) allow advertisers to take up more real estate in the search results and increase ad prominence. Why not use ChatGPT to help your ads be more prominent with short, unique offers? Save time by getting some great ad asset ideas from ChatGPT!
4. A/B Testing
Give me 2 ad variations in RSA format using headlines and descriptions for [company]. Why are these good variations to test?
To know what messaging resonates with your audience, you should test at least two Responsive Search Ads in every ad group. Use ChatGPT to help you develop different ad variations with two points of focus. In the example above, the first variation was focused on urgency, and the second was focused on the discount.
Would patients be more inclined to call with “urgency-based” messaging or “discount-based” messaging? The only way to know is to test!
5. Content Ideation
Write me some compelling and emotional landing page copy to convince users from my PPC Google Ads campaign to call or submit a form for [company].
ChatGPT can help you sell! Well, kind of. It can help you be persuasive in your ad copy and content to convince users to take action on your landing page.
Translate the headlines to [language].
Are you serving more than just the English-speaking market? If so, use ChatGPT to help you translate your ads. Just be careful and have a native speaker proofread just in case something gets lost in translation.
Note: ChatGPT translation is only available in Spanish, French, German, Italian, Portuguese, Dutch, Russian, Arabic, Chinese, Japanese, and Korean at this time.
7. Formatting For Ads
Format this sentence in title/sentence casing.
Depending on how you want to write your ads, you can use ChatGPT to help you format them to either be title-cased or sentence-cased. Which version is better for performance? The only way to know is to test, but definitely make sure that your headlines are title-cased.
8. Calls-To-Action Ideas
What are 5 different calls-to-action ideas that I can ask a user to take from my PPC ad for a local orthodontist?
Are you tired of seeing the same generic calls-to-actions by all your competitors? ChatGPT can help you stand out from the crowd but using this prompt. If you want to take it a step further, provide ChatGPT with all your competitors’ calls-to-actions and ask for it to come up with something even better that will get a high response rate!
9. Generate New Offers
Provide me 5 offer ideas that I can give to [customer type]
This is a similar idea to the call-to-action prompt previously. This prompt allows you to generate new, compelling offer ideas to test. You never know what’s going to get your audience to become a lead, so it’s worth trying a few variations!
10. Landing Page Ideation
Give me some ideas for a fully optimized landing page for an orthodontist in Seattle who is running Google Ads. The goal is to get as many form submissions and phone calls as possible. What sections would you include on the landing page, and what types of pictures would you include?
ChatGPT can tell you how to organize your landing page for the best potential results. This prompt is quite detailed but gets a precise response from ChatGPT that helps develop ways to organize your landing page. Remember, the more specific you are, the better answers you will get from ChatGPT.
ChatGPT and the Future of Professional Marketers
As of now, ChatGPT is not able to replace an experienced marketer that can reason and make thoughtful recommendations, but it is a great assistant!
With these ChatGPT prompts for PPC ads, you can quickly generate creative ad copy and content ideas to help improve your campaign performance. However, it’s essential to remember that as PPC advertising continually evolves, so should your strategy.
Important Note About Plagiarism and ChatGPT Prompts for PPC Ads
All the prompts presented here are meant to give you ideas on content creative for your PPC campaign. It’s important to take any ChatGPT-produced content and make it your own to avoid any plagiarism and/or duplicate content issues.
Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies.
After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses.