Are you considering setting up a Google Ads Smart Campaign? With its promise of simplicity and ease, it’s no wonder they’re enticing to so many business owners! However, before diving in headfirst, you need to understand how Smart Campaigns work and their limitations. Understanding these key points will help you make an informed decision on …
Are you wondering how to optimize your Google Ads campaigns? Many advertisers make the mistake of taking a “set it and forget it” approach when it comes to their ads. Just like with any other digital channel, Google Ads campaigns need to be adjusted over time. In this article, we will go over exactly what …
PPC is a great way to get your business in front of the people who need you most. Unlike organic search marketing (SEO), PPC gives you greater control in when and where your ad appears in search engines. It also is quicker to get to the front of the page versus the slow and steady …
Are your Google Ads seeing little to no conversions? While it’s tempting to give up on your campaign completely, don’t do that quite yet. Many advertisers face common hurdles and issues when it comes to generating more conversions. In this article, we’ll take a look at the most common reasons why a Google Ads campaign …
Top Reasons Why Your Google Ads Are Not Converting Read More »
Many orthodontist practices are interested in launching a pay-per-click (PPC) campaign to attract new patients, but it can often be intimidating to get started. Setting up your orthodontist PPC campaign for success requires a strategic approach. In this article, we will share five PPC strategies that will put your practice in front of the right …
Orthodontist PPC Lead Generation: What You Need to Know Read More »
Are you running your pay-per-click (PPC) campaign but aren’t seeing great results? Many business owners make very common, but avoidable PPC mistakes that are costing them money and quality leads! PPC advertising can be a highly effective way to run a successful lead generation campaign but it isn’t as easy as it may seem. In …
The Most Common PPC Mistakes and How to Avoid Them Read More »
Are you wondering if pay-per-click (PPC) advertising can help you generate more business for your law firm? With the rise of digital marketing and various options, many lawyers are unsure if bankruptcy lawyer PPC is the right channel to invest in. But fear not, bankruptcy lawyer PPC is a great way to put your firm …
What to Know About Bankruptcy Lawyer PPC Lead Generation Read More »
In today’s age, it can be easy to overlook using digital marketing to connect with customers in your local area. However, a local digital marketing strategy is key to your success! But many business owners wonder, “What strategies are most important and where should I be focusing my time?” Whether you are a brand new …
If you’re reading this article, you already know how important Google Ads is to your lead generation strategy, but you want to know if you should expand to Microsoft Ads (Formerly Bing Ads). With Google being the dominant leader in search, you’re probably wondering if you should invest in Microsoft Ads as another lead source …
Should You Use Microsoft Ads for Lead Generation? Read More »
With a possible economic downturn on everyone’s mind, many business owners wonder if they still need a PPC strategy during a recession. Many competitors will pause their marketing campaigns out of fear, but that does not mean you have to. After all, you still need leads (probably more than ever), right? Pausing your PPC marketing …
5 Ways to Adjust Your PPC Strategy During a Recession Read More »
