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Google Demand Gen Ads: Do You Need Them?
Google is introducing its newest ad format, Demand Gen, in October 2024. So, what does this mean for you? If you have any current Discovery
Is Your Google Ads CTR Important?
When every click counts in Google Ads, there’s a metric that many advertisers keep a close eye on. Click through rate (CTR) is one of
Everything About Google Responsive Search Ads
With Google sunsetting Expanded Text Ads (ETAs) in 2022, Responsive Search Ads (RSAs) are now the main text ad format in Google Ads. If you
7 Things to Check During a Google Ads Account Audit
When conducting a Google Ads account audit, it’s essential to keep a keen eye out for red flags that can hurt your campaign’s performance. From
5 Winning PPC Strategies for Coworking Spaces
With more remote and hybrid work opportunities, the demand and competition for coworking spaces are increasing. To attract and retain coworking members, more flex space
PPC for Law Firms: Winning Strategies You Need to Know
Looking to generate more new lead opportunities for your law firm? PPC is an appealing lead generation channel for so many businesses and law firms
How to Generate More Google Reviews
Generating Google reviews isn’t just an important part of your local marketing strategy—it can be a secret weapon to winning the trust of potential customers
Google Guaranteed Local Service Ads: What is It and Do You Need It?
Google Guaranteed Local Service Ads is a new way for local businesses to generate new leads and offer extra reassurance to customers. But is this
Google Ads vs Facebook Ads: What Should You Use?
In the ever-evolving landscape of digital advertising, the question of where to invest your marketing budget is a pivotal one. The debate about using Google
6 PPC Strategies for Small Businesses
With the ability to target specific keyword intent and measure return on investment, pay-per-click marketing is incredibly appealing for any business. However, PPC strategies for
