When every click counts in Google Ads, there’s a metric that many advertisers keep a close eye on. Click through rate (CTR) is one of the key performance indicators that every educated advertiser pays attention to. But how important is it really? In this article, we’ll go over exactly how CTR is calculated, what a …
With Google sunsetting Expanded Text Ads (ETAs) in 2022, Responsive Search Ads (RSAs) are now the main text ad format in Google Ads. If you haven’t switched over from ETAs, or are just starting a brand new Google Ads campaign, you need to know all the ins and outs of using RSAs. In this article, …
When conducting a Google Ads account audit, it’s essential to keep a keen eye out for red flags that can hurt your campaign’s performance. From using incorrect keyword match types without the proper safeguards and bidding strategies to poor conversion tracking, these red flags can waste tons of money and it may even cause you …
7 Things to Check During a Google Ads Account Audit Read More »
With more remote and hybrid work opportunities, the demand and competition for coworking spaces are increasing. To attract and retain coworking members, more flex space companies are turning to Pay-Per-Click (PPC) advertising. However, it’s easy to make common mistakes that impact the performance of your campaign. In this blog, we will share 5 winning PPC …
Looking to generate more new lead opportunities for your law firm? PPC is an appealing lead generation channel for so many businesses and law firms are taking notice. However, many firms are missing the mark when it comes to an effective PPC strategy. PPC can be a rewarding marketing channel, but it’s often executed poorly …
PPC for Law Firms: Winning Strategies You Need to Know Read More »
Google Guaranteed Local Service Ads is a new way for local businesses to generate new leads and offer extra reassurance to customers. But is this the right advertising option for your business? With so many requirements and an air of exclusivity, many local businesses wonder if it’s worth using. In this article, we take a …
Google Guaranteed Local Service Ads: What is It and Do You Need It? Read More »
In the ever-evolving landscape of digital advertising, the question of where to invest your marketing budget is a pivotal one. The debate about using Google Ads vs Facebook ads is incredibly common among small business owners. In this article, we will dissect the strengths and weaknesses of Google Ads and Facebook Ads and which is …
Google Ads vs Facebook Ads: What Should You Use? Read More »
With the ability to target specific keyword intent and measure return on investment, pay-per-click marketing is incredibly appealing for any business. However, PPC strategies for small businesses are a whole different ball game compared to those nationwide, enterprise-level tactics. In this article, we will go over specific (and practical!) strategies for local small business owners. …
If you’re scratching your head wondering what this “conversion rate” metric is all about, no worries, we’ve got you covered! It’s a crucial metric that can make all the difference in the success of your Google Ads campaigns. In this article, we will uncover five tactics that can help increase your conversion rates and get …
It’s no secret that working on factors that improve your Google Ads Quality Score can unlock benefits, from better ad visibility to cost savings and improved ad performance. But how do you go about improving this elusive metric? In this blog post, we’ll uncover proven strategies and insider tips that can help improve your Quality …
